Employment
N/A
Total employees (Census CBP)
Information ·NAICS 511191
NAICS 511191 · IRS SOI 2023 · Census CBP
Greeting Card Publishers - Industry Benchmarks
1 SBA loans on record, $0M in volume, for NAICS 511191.
- 9.1%
- Information sector margin
- N/A
- Workers employed
- N/A
- Avg payroll / employee
- $0M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 511191
New York leads Greeting Card Publishers activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Information sector runs a 9.1% net margin.
- 9.1%
- Information sector margin (IRS SOI)
- N/A
- Workers employed (Census CBP)
- N/A
- Avg payroll / employee
- $0M
- SBA lending, FY20–26
Benchmarking Insights for Greeting Card Publishers
Greeting Card Publishers sits inside Information, a sector that runs a 9.1% net margin overall.
106 establishments employ N/A workers. New York leads employment, followed by Oregon and Texas.
Avg Payroll / Employee
N/A
Annual compensation
Establishments
106
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
establishment count decreased by 7. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Financial Detail
- Annual Payroll (Total)
- $458.8M
Top States by Employment
Showing top 10 of 15 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
1
Total Loan Volume
$0M
Avg Loan Size
$35K
Jobs Supported
2
Program Breakdown
7(a) 1 (100%)
504 0 (0%)
Top SBA Lender
Highland Bank
1 loans in this industry
New Business Share
0.0% of borrowers were new/startup businesses
Frequently Asked Questions
How profitable is Greeting Card Publishers?
IRS SOI doesn't publish margin data at the NAICS 511191 level. New York leads this industry nationally. The broader Information sector runs a 9.1% net margin (IRS SOI 2023).
How many businesses are in Greeting Card Publishers?
106 business establishments.
What is the average payroll per employee in Greeting Card Publishers?
Average payroll data for Greeting Card Publishers is not available in the current Census CBP dataset.
Which states have the most Greeting Card Publishers employment?
New York leads with 107 workers. Oregon (19) and Texas (5) round out the top three.
How much SBA lending does Greeting Card Publishers receive?
Greeting Card Publishers businesses received 1 SBA loans totaling $0 million between FY2020 and FY2026. The average loan size was $35K. These loans supported 2 jobs at origination. Most lending (100%) came through the SBA 7(a) program.
Benchmarking Greeting Card Publishers
- No margin data, check the parent industry. Browse Information
- 106 establishments, N/A workers. Payroll benchmarks
- 1 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 511191 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.