Employment
104,990
Total employees (Census CBP)
Retail Trade ·NAICS 451120
NAICS 451120 · IRS SOI 2023 · Census CBP
Hobby, Toy, and Game Stores - Industry Benchmarks
$24,264/yr average annual pay, with 166 SBA loans on record for NAICS 451120.
- 9K
- Establishments
- 105K
- Workers employed
- $24,264/yr
- Avg payroll / employee
- $47M
- SBA lending, FY20–26
Data updated July 2026
The verdict · NAICS 451120
California leads Hobby, Toy, and Game Stores activity nationally, across 9K establishments employing 105K workers. IRS SOI doesn't publish margin data at this NAICS level.
- 9K
- Business establishments (Census)
- 105K
- Workers employed (Census CBP)
- $24,264/yr
- Avg payroll / employee
- $47M
- SBA lending, FY20–26
Benchmarking Insights for Hobby, Toy, and Game Stores
Hobby, Toy, and Game Stores sits inside Retail Trade.
8,803 establishments employ 104,990 workers (11.9/location) at $24,264/yr average annual pay. California leads employment, followed by Texas and Florida.
Avg Payroll / Employee
$24,264/yr
Annual compensation
Establishments
8,803
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment decreased by 2,321; establishment count increased by 332. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Workforce scale
Financial Detail
- Annual Payroll (Total)
- $2.5B
- Avg Employees per Establishment
- 11.9
Top States by Employment
| State | Employment |
|---|---|
| California | 10,645 |
| Texas | 9,744 |
| Florida | 5,993 |
| New York | 5,251 |
| Illinois | 3,830 |
| Ohio | 3,717 |
| Pennsylvania | 3,714 |
| North Carolina | 3,372 |
| Washington | 3,346 |
| Georgia | 3,127 |
Showing top 10 of 51 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
166
Total Loan Volume
$47M
Avg Loan Size
$285K
Jobs Supported
1,128
Program Breakdown
7(a) 149 (90%)
504 17 (10%)
Top SBA Lender
The Huntington National Bank
21 loans in this industry
New Business Share
36.7% of borrowers were new/startup businesses
Annual Lending Trend (6 yrs)
2020 45
2021 57
2022 35
2023 16
2024 10
2025 3
Frequently Asked Questions
How many businesses are in Hobby, Toy, and Game Stores?
8,803 business establishments. Together they employ 104,990 workers.
What is the average payroll per employee in Hobby, Toy, and Game Stores?
$24,264/yr average annual pay per employee. Businesses average 11.9 employees per establishment.
Which states have the most Hobby, Toy, and Game Stores employment?
California leads with 10,645 workers. Texas (9,744) and Florida (5,993) round out the top three.
How much SBA lending does Hobby, Toy, and Game Stores receive?
Hobby, Toy, and Game Stores businesses received 166 SBA loans totaling $47 million between FY2020 and FY2026. The average loan size was $285K. These loans supported 1,128 jobs at origination. Most lending (90%) came through the SBA 7(a) program.
Comparable industry benchmarks
These links are calculated from the current national dataset. They are comparison paths, not recommendations or evidence that businesses operate alike.
How this ranks: Its Census employment total exceeds 74% of that same 801-industry cohort. Calculated by ranking this industry's reported value against every other industry at the same NAICS digit-level, not the whole dataset: comparing a 6-digit detail industry to a 2-digit sector would mix incompatible scales.
Closest workforce scale
Same NAICS detail level, ordered by the smallest difference in reported Census employment.
Benchmarking Hobby, Toy, and Game Stores
- No margin data, check the parent industry. Browse Retail Trade
- 8,803 establishments, 104,990 workers. Payroll benchmarks
- 166 SBA loans on record. SBA lending rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 451120 · Data year: 2023
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.