Employment
1,131,340
Total employees (Census CBP)
Retail Trade ·NAICS 441110
NAICS 441110 · IRS SOI (C corp) · Census CBP 2023
New Car Dealers - Industry Benchmarks
$79,300/yr average annual pay, with 351 SBA loans on record for NAICS 441110.
- 22K
- Establishments
- 1.1M
- Workers employed
- $79,300/yr
- Avg payroll / employee
- $737M
- SBA lending, FY20–26
Data updated August 2026
The verdict · NAICS 441110
California leads New Car Dealers activity nationally, across 22K establishments employing 1.1M workers. IRS SOI doesn't publish margin data at this NAICS level.
- 22K
- Business establishments (Census)
- 1.1M
- Workers employed (Census CBP)
- $79,300/yr
- Avg payroll / employee
- $737M
- SBA lending, FY20–26
Use New Car Dealers's NAICS benchmark as a comparison point, not a forecast for one business.
New Car Dealers is reported here with financial measures from IRS Statistics of Income and workforce measures from Census County Business Patterns. The page keeps those source systems distinct, shows unavailable fields rather than estimating them, and links the underlying industry context so readers can compare the same NAICS activity before interpreting a margin or payroll figure.
Source: IRS SOI (C corporation headline) and Census County Business Patterns 2023
Benchmarking Insights for New Car Dealers
New Car Dealers sits inside Retail Trade.
21,910 establishments employ 1,131,340 workers (51.6/location) at $79,300/yr average annual pay. California leads employment, followed by Texas and Florida.
New Car Dealers sits in the 98th percentile for employment among 6-digit NAICS industries with reported data.
Avg Payroll / Employee
$79,300/yr
Annual compensation
Establishments
21,910
Business locations
Release-over-release change
What changed from Census CBP 2022 to 2023
Employment increased by 20,612; establishment count increased by 75. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.
Subscribe to this industry's release updates (RSS)Workforce scale
Financial Detail
- Annual Payroll (Total)
- $89.7B
- Avg Employees per Establishment
- 51.6
Top States by Employment
| State | Employment |
|---|---|
| California | 112,065 |
| Texas | 106,708 |
| Florida | 88,860 |
| New York | 49,786 |
| Pennsylvania | 47,766 |
| Illinois | 44,712 |
| Ohio | 44,630 |
| Michigan | 37,129 |
| North Carolina | 36,326 |
| Georgia | 36,055 |
Showing top 10 of 50 states
SBA Lending Activity
SBA FY2020–2026SBA Loans Approved
351
Total Loan Volume
$737M
Avg Loan Size
$2099K
Jobs Supported
8,738
Program Breakdown
7(a) 199 (57%)
504 152 (43%)
Top SBA Lender
Live Oak Banking Company
66 loans in this industry
New Business Share
13.7% of borrowers were new/startup businesses
Annual Lending Trend (7 yrs)
2020 43
2021 86
2022 64
2023 38
2024 53
2025 61
2026 6
Frequently Asked Questions
How many businesses are in New Car Dealers?
21,910 business establishments. Together they employ 1,131,340 workers.
What is the average payroll per employee in New Car Dealers?
$79,300/yr average annual pay per employee. Businesses average 51.6 employees per establishment.
Which states have the most New Car Dealers employment?
California leads with 112,065 workers. Texas (106,708) and Florida (88,860) round out the top three.
How much SBA lending does New Car Dealers receive?
New Car Dealers businesses received 351 SBA loans totaling $737 million between FY2020 and FY2026. The average loan size was $2099K. These loans supported 8,738 jobs at origination. Most lending (57%) came through the SBA 7(a) program.
Nationwide industries with similar benchmark drivers
Two IRS/Census peer sets for New Car Dealers, both at NAICS level 6 and excluding this code so the neighborhoods are not self-links.
According to Census County Business Patterns 2023, New Car Dealers ranks #19 of 801 U.S. industries at the 6-digit NAICS level by total employment.
Similar workforce scale
Nearest peer industries by ABS(Census employment) (1,131,340 here).
Read with this industry: Industry employment trends · Retail Trade · Rankings
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.
Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023
NAICS 441110 · CBP 2023 · IRS SOI
According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.
Read our methodology - how this data is sourced, computed, and verified.
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.
Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.