Restaurants and Other Eating Places · Wisconsin

Restaurants and Other Eating Places in Wisconsin

NAICS 7225 · Census Bureau County Business Patterns 2023

Benchmarking Restaurants and Other Eating Places in Wisconsin

Restaurants and Other Eating Places (NAICS 7225) in Wisconsin reports 178,473 workers across 10,230 establishments, with $3.6B of aggregate annual payroll flowing through Census CBP 2023 filings. That represents 1.6% of national employment for this industry, a concentration ratio that tells you whether Wisconsin is a primary labor market for this NAICS code or a smaller satellite. A share above 5% signals a meaningful regional cluster; below 1% usually means the state is not a structural fit for this industry at scale.

Wage benchmarking is where state-level data earns its keep. The average annual compensation for Restaurants and Other Eating Places employees in Wisconsin is $20,290/yr, versus a national average of $24,280/yr. Wisconsin pays below the national average for this industry, common in lower cost-of-living states or where the industry has a smaller, less specialized local workforce.

Profitability data is only available at the national level because the IRS Statistics of Income program does not publish state-level margin breakdowns. The national net profit margin for Restaurants and Other Eating Places is not reported, and while margins do vary by state, the direction of variance usually follows labor cost and establishment size, both shown above. For a complete picture, pair this state-industry view with the Restaurants and Other Eating Places national page (entity structure, SBA lending, sub-industries) and the Wisconsin overview (top employers, payroll dispersion across industries).

Employment

178,473

Establishments

10,230

Annual Payroll

$3.6B

Avg Payroll/Employee

$20,290/yr

Compare to National Average

Profit Margin (National)

N/A National

National avg, IRS SOI (no state-level profit data)

Avg Payroll/Employee

$20,290/yr Wisconsin
$24,280/yr National

Wisconsin vs National avg

Employment

178,473 Wisconsin
11,406,584 National

Wisconsin share of national

Frequently Asked Questions

How many Restaurants and Other Eating Places businesses are in Wisconsin?
There are 10,230 Restaurants and Other Eating Places (NAICS 7225) establishments in Wisconsin, according to Census Bureau County Business Patterns 2023 data. These establishments employ 178,473 workers.
What is the average payroll for Restaurants and Other Eating Places in Wisconsin?
The average annual payroll per employee for Restaurants and Other Eating Places in Wisconsin is $20,290/yr. The national average for this industry is $24,280/yr. This data comes from the Census Bureau County Business Patterns 2023 survey.
How does Wisconsin compare nationally for Restaurants and Other Eating Places?
Wisconsin accounts for 1.6% of national employment in Restaurants and Other Eating Places, with 178,473 of 11,406,584 total US workers in this industry.
What is the profit margin for Restaurants and Other Eating Places?
Profit margin data for Restaurants and Other Eating Places is not available in the current IRS SOI dataset.
Disclaimer: PlainBizBench provides publicly available IRS and Census data for informational purposes only. This is not financial, tax, or business advice. Consult a qualified accountant or financial advisor for business-specific guidance.
Source: Census Bureau County Business Patterns (CBP) 2023 · NAICS 7225 · WI
Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainBizBench Editorial

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025

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Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page compares this industry's state-level benchmark against the national figure, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.