State Overview · Census CBP 2023

New Hampshire Industries

Employment and payroll benchmarks for 670 industries in New Hampshire

Reading the New Hampshire Industry Picture

New Hampshire (NH) shows 1,983,543 workers employed across 148,950 business establishments, covering 670 industries tracked by the Census Bureau County Business Patterns 2023 program. That single-state footprint is a starting point for anyone benchmarking location strategy, evaluating a market for expansion, or simply understanding where jobs concentrate. The single largest employer-industry in New Hampshire is Health Care and Social Assistance with 97,220 workers — a signal about what kind of labor market and supplier ecosystem the state actually supports.

Beyond the top employer, Retail Trade (95,663) and Manufacturing (68,626) fill out the top three, giving you a quick read on the state's economic base. Payroll dispersion is just as important as headcount: the highest-paying tracked industry (Information) pays $179,125/yr per employee, while the lowest-paying (Arts, Entertainment, and Recreation) pays $13,282/yr. That gap tells you how the state's median wage is being pulled up or down by its industry composition — critical context for anyone comparing cost of labor across markets.

Census CBP data does not include profit margins (that comes from IRS Statistics of Income at the national level only), so a full benchmark on any specific NAICS code in New Hampshire requires combining this state page with the national industry page. Click any industry in the table below to drop into a New Hampshire-specific NAICS view showing employment, establishments, annual payroll, and average compensation for that exact combination — then cross-reference the national page for profitability, entity structure, and SBA lending activity in the same industry.

Total Employment

1,983,543

Total Establishments

148,950

Industries Tracked

670

Top Industries by Employment

Industry Employment
Health Care and Social Assistance

NAICS 62

97,220
Retail Trade

NAICS 44

95,663
Manufacturing

NAICS 31

68,626
Accommodation and Food Services

NAICS 72

61,651
Accommodation and Food Services

NAICS 722

53,628
Accommodation and Food Services

NAICS 7225

50,825
Accommodation and Food Services

NAICS 72251

50,825
Professional, Scientific, and Technical Services

NAICS 54

39,587
Professional, Scientific, and Technical Services

NAICS 541

39,587
Construction

NAICS 23

33,634
Health Care and Social Assistance

NAICS 622

29,335
Accommodation and Food Services

NAICS 722511

28,814
Health Care and Social Assistance

NAICS 6221

27,753
Health Care and Social Assistance

NAICS 62211

27,753
Health Care and Social Assistance

NAICS 622110

27,753
Educational Services

NAICS 61

27,595
Educational Services

NAICS 611

27,595
Wholesale Trade

NAICS 42

24,759
Construction

NAICS 238

23,568
Other Services (except Public Administration)

NAICS 81

22,516

Frequently Asked Questions

How many people are employed in New Hampshire?
According to Census Bureau County Business Patterns 2023 data, New Hampshire has 1,983,543 employees across 148,950 business establishments in 670 tracked industries.
What are the largest industries in New Hampshire?
The largest industries in New Hampshire by employment are Health Care and Social Assistance (97,220), Retail Trade (95,663), and Manufacturing (68,626).
What is the average payroll in New Hampshire?
Average payroll per employee varies widely by industry in New Hampshire. The highest-paying tracked industry is Information at $179,125/yr. All data is from Census Bureau County Business Patterns 2023.
How many businesses operate in New Hampshire?
New Hampshire has 148,950 business establishments across 670 industries tracked by the Census Bureau County Business Patterns program. Each establishment represents a single physical location or operating unit.
Disclaimer: PlainBizBench provides publicly available IRS and Census data for informational purposes only. This is not financial, tax, or business advice. Consult a qualified accountant or financial advisor for business-specific guidance.

Source: Census Bureau County Business Patterns (CBP) 2023 · NH

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Data sourced from official U.S. government datasets. See our methodology for details. Retrieved and formatted by PlainBizBench Editorial

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