Limited-Service Restaurants · Wisconsin
Limited-Service Restaurants in Wisconsin
NAICS 722513 · Census Bureau County Business Patterns 2023
Benchmarking Limited-Service Restaurants in Wisconsin
Limited-Service Restaurants (NAICS 722513) in Wisconsin reports 76,596 workers across 3,925 establishments, with $1.4B of aggregate annual payroll flowing through Census CBP 2023 filings. That represents 1.5% of national employment for this industry, a concentration ratio that tells you whether Wisconsin is a primary labor market for this NAICS code or a smaller satellite. A share above 5% signals a meaningful regional cluster; below 1% usually means the state is not a structural fit for this industry at scale.
Wage benchmarking is where state-level data earns its keep. The average annual compensation for Limited-Service Restaurants employees in Wisconsin is $18,633/yr, versus a national average of $20,857/yr. Wisconsin pays below the national average for this industry, common in lower cost-of-living states or where the industry has a smaller, less specialized local workforce.
Profitability data is only available at the national level because the IRS Statistics of Income program does not publish state-level margin breakdowns. The national net profit margin for Limited-Service Restaurants is not reported, and while margins do vary by state, the direction of variance usually follows labor cost and establishment size, both shown above. For a complete picture, pair this state-industry view with the Limited-Service Restaurants national page (entity structure, SBA lending, sub-industries) and the Wisconsin overview (top employers, payroll dispersion across industries).
Employment
76,596
Establishments
3,925
Annual Payroll
$1.4B
Avg Payroll/Employee
$18,633/yr
Compare to National Average
Profit Margin (National)
National avg, IRS SOI (no state-level profit data)
Avg Payroll/Employee
Wisconsin vs National avg
Employment
Wisconsin share of national
Frequently Asked Questions
How many Limited-Service Restaurants businesses are in Wisconsin?
What is the average payroll for Limited-Service Restaurants in Wisconsin?
How does Wisconsin compare nationally for Limited-Service Restaurants?
What is the profit margin for Limited-Service Restaurants?
Industry Benchmarking Guides
Read our methodology - how this data is sourced, computed, and verified.
Related
Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025
Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page compares this industry's state-level benchmark against the national figure, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.