Full-Service Restaurants in Wisconsin

Full-Service Restaurants (NAICS 722511) in Wisconsin reports 87,044 workers across 4,988 establishments, with $1.9B of aggregate annual payroll flowing through Census CBP 2023 filings. That represents 1.6% of national employment for this industry, a concentration ratio that tells you whether Wisconsin is a primary labor market for this NAICS code or a smaller satellite. A share above 5% signals a meaningful regional cluster; below 1% usually means the state is not a structural fit for this industry at scale.

Wage benchmarking is where state-level data earns its keep. The average annual compensation for Full-Service Restaurants employees in Wisconsin is $22,116/yr, versus a national average of $28,018/yr. Wisconsin pays below the national average for this industry, common in lower cost-of-living states or where the industry has a smaller, less specialized local workforce.

Profitability data is only available at the national level because the IRS Statistics of Income program does not publish state-level margin breakdowns. The national net profit margin for Full-Service Restaurants is not reported, and while margins do vary by state, the direction of variance usually follows labor cost and establishment size, both shown above. For a complete picture, pair this state-industry view with the Full-Service Restaurants national page (entity structure, SBA lending, sub-industries) and the Wisconsin overview (top employers, payroll dispersion across industries).