Retail Trade ·NAICS 44412

NAICS 44412 · IRS SOI 2023 · Census CBP

Paint and Wallpaper Stores - Industry Benchmarks

95 SBA loans on record, $40M in volume, for NAICS 44412.

4.2%
Retail Trade sector margin
N/A
Workers employed
N/A
Avg payroll / employee
$40M
SBA lending, FY20–26

Data updated July 2026

The verdict · NAICS 44412

California leads Paint and Wallpaper Stores activity nationally. IRS SOI doesn't publish margin data at this NAICS level, but the broader Retail Trade sector runs a 4.2% net margin.

4.2%
Retail Trade sector margin (IRS SOI)
N/A
Workers employed (Census CBP)
N/A
Avg payroll / employee
$40M
SBA lending, FY20–26

Benchmarking Insights for Paint and Wallpaper Stores

Paint and Wallpaper Stores sits inside Retail Trade, a sector that runs a 4.2% net margin overall.

7,284 establishments employ N/A workers..

Employment

N/A

Total employees (Census CBP)

Avg Payroll / Employee

N/A

Annual compensation

Establishments

7,284

Business locations

Release-over-release change

What changed from Census CBP 2022 to 2023

establishment count increased by 40. This comparison uses two published national Census County Business Patterns releases; suppressed fields are omitted rather than estimated.

Financial Detail

Sub-Industries

Industry Profit Margin
Paint and Wallpaper Stores

NAICS 444120

 N/A

SBA Lending Activity

SBA FY2020–2026

SBA Loans Approved

95

Total Loan Volume

$40M

Avg Loan Size

$419K

Jobs Supported

570

Program Breakdown

7(a) 85 (89%)
504 10 (11%)

Top SBA Lender

Manufacturers and Traders Trust Company

8 loans in this industry

New Business Share

18.9% of borrowers were new/startup businesses

Annual Lending Trend (6 yrs)

2020
13
2021
18
2022
9
2023
15
2024
21
2025
19

View SBA lending rankings →

Frequently Asked Questions

How profitable is Paint and Wallpaper Stores?
IRS SOI doesn't publish margin data at the NAICS 44412 level. California leads this industry nationally. The broader Retail Trade sector runs a 4.2% net margin (IRS SOI 2023).
How many businesses are in Paint and Wallpaper Stores?
7,284 business establishments.
What is the average payroll per employee in Paint and Wallpaper Stores?
Average payroll data for Paint and Wallpaper Stores is not available in the current Census CBP dataset.
Which states have the most Paint and Wallpaper Stores employment?
State-level employment data for Paint and Wallpaper Stores is not available in the current dataset.
How much SBA lending does Paint and Wallpaper Stores receive?
Paint and Wallpaper Stores businesses received 95 SBA loans totaling $40 million between FY2020 and FY2026. The average loan size was $419K. These loans supported 570 jobs at origination. Most lending (89%) came through the SBA 7(a) program.

Benchmarking Paint and Wallpaper Stores

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.

Sources: IRS Statistics of Income (SOI) Business Tax Statistics · Census Bureau County Business Patterns 2023

NAICS 44412 · Data year: 2023

According to the U.S. Census Bureau, which released its 2023 County Business Patterns dataset in June 2025, PlainBizBench benchmarks 2,002 U.S. industries against Internal Revenue Service Statistics of Income data. See our methodology for the full compilation process.

Read our methodology - how this data is sourced, computed, and verified.

Source: U.S. Census Bureau, County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2023

Every figure on PlainBizBench is rendered directly from federal source data, no number is typed in by an editor. This page aggregates profit-margin, payroll, entity-type, and SBA-lending benchmarks for this industry, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.

Disclaimer: Public IRS/Census data, not financial or tax advice. See our full disclaimer.