Retail Trade · New Jersey

Retail Trade in New Jersey

NAICS 44 · Census Bureau County Business Patterns 2023

Benchmarking Retail Trade in New Jersey

Retail Trade (NAICS 44) in New Jersey reports 465,759 workers across 29,729 establishments, with $18.6B of aggregate annual payroll flowing through Census CBP 2023 filings. That represents 2.9% of national employment for this industry — a concentration ratio that tells you whether New Jersey is a primary labor market for this NAICS code or a smaller satellite. A share above 5% signals a meaningful regional cluster; below 1% usually means the state is not a structural fit for this industry at scale.

Wage benchmarking is where state-level data earns its keep. The average annual compensation for Retail Trade employees in New Jersey is $39,839/yr, versus a national average of $37,746/yr. New Jersey pays above the national average for this industry, which usually reflects higher skill concentration, union density, or regional cost of living.

Profitability data is only available at the national level because the IRS Statistics of Income program does not publish state-level margin breakdowns. The national net profit margin for Retail Trade is 4.2%, and while margins do vary by state, the direction of variance usually follows labor cost and establishment size — both shown above. For a complete picture, pair this state-industry view with the Retail Trade national page (entity structure, SBA lending, sub-industries) and the New Jersey overview (top employers, payroll dispersion across industries).

Employment

465,759

Establishments

29,729

Annual Payroll

$18.6B

Avg Payroll/Employee

$39,839/yr

Compare to National Average

Profit Margin (National)

4.2% National

National avg — IRS SOI (no state-level profit data)

Avg Payroll/Employee

$39,839/yr New Jersey
$37,746/yr National

New Jersey vs National avg

Employment

465,759 New Jersey
16,046,207 National

New Jersey share of national

Frequently Asked Questions

How many Retail Trade businesses are in New Jersey?
There are 29,729 Retail Trade (NAICS 44) establishments in New Jersey, according to Census Bureau County Business Patterns 2023 data. These establishments employ 465,759 workers.
What is the average payroll for Retail Trade in New Jersey?
The average annual payroll per employee for Retail Trade in New Jersey is $39,839/yr. The national average for this industry is $37,746/yr. This data comes from the Census Bureau County Business Patterns 2023 survey.
How does New Jersey compare nationally for Retail Trade?
New Jersey accounts for 2.9% of national employment in Retail Trade, with 465,759 of 16,046,207 total US workers in this industry. The national profit margin for this industry is 4.2% (state-level profit data is not available from Census).
What is the profit margin for Retail Trade?
The national net profit margin for Retail Trade is 4.2%, based on IRS Statistics of Income data. Note that state-level profit margin data is not available from Census Bureau sources — this figure reflects the nationwide average across all business entities.
Disclaimer: PlainBizBench provides publicly available IRS and Census data for informational purposes only. This is not financial, tax, or business advice. Consult a qualified accountant or financial advisor for business-specific guidance.
Source: Census Bureau County Business Patterns (CBP) 2023 · NAICS 44 · NJ

Related

Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainBizBench Editorial

Source: U.S. Census Bureau — County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025

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