Hotels (except Casino Hotels) and Motels in Kentucky

Hotels (except Casino Hotels) and Motels (NAICS 721110) in Kentucky reports 14,773 workers across 771 establishments, with $390.5M of aggregate annual payroll flowing through Census CBP 2023 filings. That represents 1.0% of national employment for this industry, a concentration ratio that tells you whether Kentucky is a primary labor market for this NAICS code or a smaller satellite. A share above 5% signals a meaningful regional cluster; below 1% usually means the state is not a structural fit for this industry at scale. Kentucky accounts for 1.4% of the national Hotels (except Casino Hotels) and Motels establishment count (771 of 55,895), according to Census County Business Patterns.

Wage benchmarking is where state-level data earns its keep. The average annual compensation for Hotels (except Casino Hotels) and Motels employees in Kentucky is $26,433/yr, versus a national average of $39,374/yr. Kentucky pays below the national average for this industry, common in lower cost-of-living states or where the industry has a smaller, less specialized local workforce.

Profitability data is only available at the national level because the IRS Statistics of Income program does not publish state-level margin breakdowns. The national net profit margin for Hotels (except Casino Hotels) and Motels is not reported, and while margins do vary by state, the direction of variance usually follows labor cost and establishment size, both shown above. For a complete picture, pair this state-industry view with the Hotels (except Casino Hotels) and Motels national page (entity structure, SBA lending, sub-industries) and the Kentucky overview (top employers, payroll dispersion across industries).