Benchmarking Retail Trade in Iowa
Retail Trade (NAICS 44) in Iowa reports 187,097 workers across 10,970 establishments, with $5.9B of aggregate annual payroll flowing through Census CBP 2023 filings. That represents 1.2% of national employment for this industry — a concentration ratio that tells you whether Iowa is a primary labor market for this NAICS code or a smaller satellite. A share above 5% signals a meaningful regional cluster; below 1% usually means the state is not a structural fit for this industry at scale.
Wage benchmarking is where state-level data earns its keep. The average annual compensation for Retail Trade employees in Iowa is $31,444/yr, versus a national average of $37,746/yr. Iowa pays below the national average for this industry — common in lower cost-of-living states or where the industry has a smaller, less specialized local workforce.
Profitability data is only available at the national level because the IRS Statistics of Income program does not publish state-level margin breakdowns. The national net profit margin for Retail Trade is 4.2%, and while margins do vary by state, the direction of variance usually follows labor cost and establishment size — both shown above. For a complete picture, pair this state-industry view with the Retail Trade national page (entity structure, SBA lending, sub-industries) and the Iowa overview (top employers, payroll dispersion across industries).
Employment
187,097
Establishments
10,970
Annual Payroll
$5.9B
Avg Payroll/Employee
$31,444/yr
Compare to National Average
Profit Margin (National)
National avg — IRS SOI (no state-level profit data)
Avg Payroll/Employee
Iowa vs National avg
Employment
Iowa share of national
Frequently Asked Questions
How many Retail Trade businesses are in Iowa?
What is the average payroll for Retail Trade in Iowa?
How does Iowa compare nationally for Retail Trade?
What is the profit margin for Retail Trade?
Industry Benchmarking Guides
Related Data from Other Sources
Salary Data
Occupation Wage Benchmarks
BLS salary data by occupation and metro area on WageDex
Labor Market
Industry Labor Statistics
BLS labor force and employment projections by industry on PlainLabor
Tax Data
IRS Tax Statistics
Income, deduction, and filing statistics by state on PlainTaxData
Innovation
Patent Activity Data
USPTO patent grants and applications by technology class on PlainPatent
Read our methodology — how this data is sourced, computed, and verified.
Related
Source: U.S. Census Bureau — County Business Patterns / SUSB Industry employment scale, payroll, and firm-size benchmarks · 2025